R.J. Reynolds Pivots to New Cigarette Pitches as Flavor Ban Takes Effect
In California, R.J. Reynolds has begun marketing what it says is a new, non-menthol Newport cigarette. Antismoking advocates criticized the campaign as an attempt to circumvent the state’s ban on flavored tobacco products.Credit...Aaron Wojack for The New York Times
R.J. Reynolds has wasted no time since California’s ban on flavored tobacco went into effect in late December. “California, We’ve Got You Covered,” the company declared in bold letters on a flier mailed to its cigarette customers
