Exposure to tobacco promotion on TikTok, Twitch, and YouTube nearly triples odds of intending to vape
Research from Truth Initiative finds that young people exposed to high levels of user-generated, promotional tobacco content on YouTube, Twitch, and TikTok have nearly triple the odds of intending to use e-cigarettes, compared to those who are not exposed to tobacco being promoted on these platforms. Young people with high exposure to promotional tobacco content also had more than twice the odds of intending to smoke cigarettes.