Nicotine Pouches are on the Rise

On October 10, the CDC Foundation’s website was updated to include nicotine pouch sales data through August 2025. You can find the data brief here: Nicotine Pouch Sales Data & Trends in the United States- Tobacco Monitoring. It provides national data, as well as data for California, Massachusetts, New York, and Rhode Island.

 

Key findings include:

  • Total monthly nicotine pouch sales increased by 250.8% between January 2023 and August 2025.

  • Few nicotine pouches sold in the United States are tobacco-flavored. As of August 2025, mint flavor accounts for 60.5% of sales, followed by other flavors (e.g., fruits, candy, drinks) at 23.6% and flavors marketed as smooth/original at 10.5%.

  • In Massachusetts and California, sales are dominated by products marketed as “smooth/original.” In states that do not restrict the sale of flavored nicotine pouches, mint and all other flavors (e.g., fruit, candy, drinks) are the most commonly sold flavors."


Jordan Moss